Question 3

Question 3 - What have you learned from your audience feedback?



Above is a short video of 3 girls from each category of audiences answering questions about our music video. We were happy to find that each audience felt that the Hybrid Beauty band members could relate in some way to their age group, but like our Tertiary Audience said, they feel that they relate to the target audience more as opposed to their audience. Due to this, they all felt that they would look into the group more to find out new information about them and expand their knowledge.

Primary Audience (13-15) Secondary Audience (17-20) Tertiary Audience (23+) We created a survey based on aspects of our music video, Digipak, and over all way we presented a new artist.

In order to get a range of answers we created a survey that could be answered by a range of people with different interests, along with specific questions about our work.

 I asked other students around
17 - 21 along with adults ranging from
30 - 55 to get a variety of answers.
 Our Audiences:







The underwater shots fitted nicely with the flow of the video
' 'I like that the diving shots are in sync with the beat'
 'The performance parts were great and the acting was good'
 'Enjoyed it, good editing skills'
 'I liked the reverse swimming shots'
 'I liked the setting of the beach and the vintage look of the video and how it smoothly flows'
 These are some of the more negative/constructive comments we received:
 'The other band members should have had more screen time'
 'didn't really like the reverse shots' 'a few shots were too long'
 'Bit bland, didn't have a clear narrative or genre of video'
 These were the questions we asked for our anonymous surveys, along with the answers:

After collecting all the answers from our surveys, we feel satisfied with the over all opinion on how successful our music video went. Everyone we asked thought that all the water shots worked well and over all looked very professional. We spent a long time editing the water scenes to make them look more blue and brighter, along with making the background tiles look less dirty and unprofessional. A lot of people said that they felt Drea and Beth didn't get enough camera time, and the main reason for this was that we wanted to make it clear who the lead singer was, and show that Drea and Beth worked more on the music and sound. Maybe we should have shown more of them playing instruments to show their place in the group. When we finished editing, we got a lot of comments saying that we should make the shots longer, as it looked over edited, so we tried to lengthen some shots, however by doing so, we did get a lot of comments saying that the shots were to long - so over all we think that this is just down to personal preference, and that we couldn't please everyone. Some people said that they didn't like the reverse shots, but we put them in as we felt it went well with the beat of the music, and some people did actually like it.