Question 2: How effective is the combination of your main product and ancillary texts?
Mood board, encapsulating the mood of the video and other ancillary texts We originally wanted the video to have a quite relaxed mood, to juxtapose the fast pace of the song and the shots. The dock and sea background indicates the tranquil scenery of the swimming pool, and South End. The repeated Yin-Yang represents the balance and harmony, and the opposite styles of music that created the song (slow, Indie song into a fast remix), but also the idea that each band member is distinctly different in their style and attitude, which is also shown in the images of Lana Del Rey, Beyoncé, and, Nina Nesbitt. These GIFs show the connection within the music video, within the swimming pool, colour scheme, the selection of shots in South End in conjunction with the swimming pool shots. The final GIF shows a long performance shot of Emma in the studio. They show the selection of filters we use across our ancillary texts, as well as our locations and costumes.
.gif)
