Lady Gaga Applause
Here is a very good example of a music A2 video, they have perfromed Lady Gaga Applause which wuld be a very challenging song to pull of just because of how well its already known, Lady Gaga is quite a distinctive character. They would have to make sure that the worked on the image that Lady Gaga is kown for.
Benefits
The group has worked really well on making sure that the costumes were something that Lady Gaga wwould wear. The girl in this video has even made sure that she has put a big headpiece in for example to fit into the character more. They have though a lot about costume and this is what makes the video look more proffesional. I think that costumes are key for a good video. She has also taken a lot of time on doing the make up for the performance. This has also given her a slightly unique look which Lady Gaga is renowned for.
The editing in it is really good it has lots of fast cut shots and slow motion parts in the background of the main performer this is good because it means that there is a lot going on in the shot and doesnt mean that it is boring.
What could be done better
The start of the video doesnt look very proffesional, it looks very obvious that the perfromer is on a school stage. We do not want to do this in our video as it makes it look tacky and it will ruin the whole video. There also sometimes looks like there have been too many costume changes as the character looks very different in every scene and they are not well enough known yet to be able to get away with lots of different identities.
Beyonce- Run The World
This example of an A2 music video was a very brave option to chose from and this pays off, it is a very well known song but and has some iconic dance moves in it but the girls do pull off the video very well and even put there own twist on it at times which is good because it makes it unique and memorable. They did recieve a lot of abuse for this video from some people because at times it looks like they have tried to go for the "sex" image.
Benefits
They have done very well to stick to what they think that a typical Beyonce video would be like and have done well to learn the dances etc for the performance this must have taken a while itself. They have also done very well at getting the costumes correct as this is what Beyonce would wear in some of her videos, they have also done very well in keeping everyone in the same costume as it would look silly if they were just all wearing their own clothes. It shows proffesionalism. They have also done very well at not caring at what people will think about their performance and this is what has helped them to get a good grade. They have also done it in lots of different settings and this is very good as if they kept it all in one area the video would have been too boring to watch.
They have used editing very well also in order to create the quick changes between the shots and this gives it a more proffesional feel.
What could have been done better
They maybe should have thought about lip syncing the words a little better as they cared so much about the perfromance that they didnt really remember about the lip synicning so didnt incorporate that as well as they could have. They could have also made the scenes in the video more original rather than keep copying the same part over and over again. It gets a bit repetitive and boring. Also the green screen bit where the fire is in the background looks very incomeplete and unproffesional as you would not see this in a real artists video. We need to make sure that our video doesnt look too tacky.
Mackelmore and Ryan Lewis - Cant Hold Us
This A2 video is my favourite one out of the three as you can see that they have taken a lot of time and effort into the perfromance and really though about mis en scene with the cosumes and locations.
Benefits
The animantions in the video are extremely clever they have turned it into a comic book type approach which is very clever as it is meant to be fun and lighthearted and this really shows this idea.
The transistions between each different scene is done very well as they freeze the screen on a comic book animation and then the characters are formed from it this must have taken a lot of time and effort to edit well and it has really paid off it makes there video unique to other ones and I think that we need to incoroporate something unique into our video aswell as it will let us stand out from every other normal video and will help us to get the good grades that we want. They have also made the vudeo funny and light hearted and have got the general public involved aswell and this adds to making the video seem more believeable and genuine. I really like how they have taken there own perception on the song and then have made their video from this.
What could be done better
The start of the video is a little bit random but this is about the only thing that I can fault this video for because they have clearly taken a lot of time to do all of the pther aspects of the video proffesionally.
Production Diary
Lesson 1
Whole group went off and chose 3 songs each that we would want our group to do. We would have to find the songs and then think of a music video idea that we would use.
Joe 3 songs: Bastille weight of living part II, tinie tempah and Ella Eyre someday and Ed Sheeran and Passenger no diggity.
Beth 3 songs: Bastille Weight of Living Part I, Beyoncé and Nicki Minaj remix, Charlie Wilson nobody to love
Emma's 3 songs
Lana del Rey, Lilly Allen, ly kke li
Dreas 3 songs
Emma Blackery hey ya/ still into you mix aleyayen
Here are the artists that we had chosen and then we had a group meeting about why we thought each song was the best idea. We all had contrasting ideas so we needed other feedback on what we should do.
Lesson 2
whole group - this lesson was used to show our class our music video ideas and then we would recieve feedback on what ideas they thought were best because our group was unsure of what song we should go for because we all had contrasting ideas. The feedback that we received was that Emma and Beth's music videos had the strongest ideas but they liked the song that I had chosen because it could have a lot done to it. We were still unsure after the feedback so we had another group meeting about it.
Lesson 3
Joe - I have been reseraching music video directors to find out information on that, i feel like i couldve done a bit more but we are still trying to sort out our song which is taking a while.Beth - Beth has been producing her DJ set to GBHS Ultra. she is trying to mix the song but it is proving illustrious at the moment.
Emma- Was looking at the whole class feeedback on our 3 ideas.
Drea- Was doing album cover research.
Lesson 4
Joe and Emma went to find out if we could use the swimming pool for our video but we need to wait till Tuesday to find out about availability
Emma, Drea, Beth were looking at another song that we can use for our video because we didn't have a set idea on what we wanted to do. We have now decided on a remix of a Lana Del Rey song.
Lesson 5
Group: Our group went off and had a mini photoshoot and these images would be used for our website to shot more information about the band.
Lesson 6
Emma: is doing the timings for the song that we have chosen this is a key role as it will ensure that our lip sync is in time. It involves listening to the song we have chosen and write down the timings of what she is singing.
Drea: Andrea is redoing the album covers she is looking up typical covers from our genre and then getting ideas for what we think we can use for our album. She is also writing down information about the type of genre Lana Del Rey is.
Beth: Beth was helping Emma do some bits for the lyrics timings.
Joe: I was doing some blog work and then started to fill out the production diary for the last few sessions so that our group is kept up to date.
Lesson 7
Joe: created a twitter account for our band that we have created, we can put updates on there.
Beth: is doing a PowerPoint on all about the band how it was made and what songs etc that we are singing, it's an insight into our band.
Emma: is looking up about Camden for where we can go to film our music video. She has also been looking at band names and song names. We have settled on the name Hybrid Beauty.
Drea: has been looking up about what kind of outfits the band members would be wearing.
Lesson 8
Whole group: what we did as a whole group yesterday was we completed our whole group storyboard, this was done thoroughly the whole hour as we had a lot of frames to get through. We will try and stick to the storyboard as much as we can but we may try and do what comes naturally at times.
Lesson 9:
Whole Group: We as a group did a photoshoot today as we needed some pictures for the website and posters as well as our twitter accounts.
Lesson 9:
Whole Group: We as a group did a photoshoot today as we needed some pictures for the website and posters as well as our twitter accounts.
Lesson 10:
Joe: I am looking up good level 4 videos that we can try and get ideas from for our group. I will evaluate what the groups done well and what they may have been able to improve on.
Drea: is creating another mood board for our group.
Emma and Beth: are creating questions on what the group can be asked for an interview.
Lesson 11
Joe and Beth: will be filming and writing up a script for the storyboard which will be completed today.
Drea and Emma: On a school art trip
Lesson 12
Group: we yesterday filmed Andrea interview so that people would get to know out band members better we then did a photo shoot after school to get pictures for things like our website etc
Lesson 13
Emma/Drea/Beth: have been editing the pictures of the group from last night so that they can be used on our social media sites etc and on our website
Joe: I have completed the video analysis of 3 vidoes that we think our good and what we think they haven't done so well because then we won't make the same mistakes as them in out video
Lesson 14
In this lesson we were in a group and gave each other feedback on what we thought we could be improving on and what we are good at in the group. We had to fill out a sheet for each memeber in our group.
Lesson 15
Joe :In this lesson I have been updaing my blog and making sure that it is up to date.
Emma: Has been doing work for our group presentation that we have to perform on wedensday
Beth: Has been finishing the group website which takes a lot of time.
Lesson 16
Group: In this lesson we were all giving feedback to the other groups on how well there work was coming on and how they could improve it, this was a signal that we were at the halfway stage of the production. Our group showed our presentation and did a very good job in my opinion, we werent asked any questions so we must have included everything that people were expecting to see.
Lesson 17
Today we were split away from our group and were told to do are own things, doing our blogs and lap charts etc.
Lesson 18
This lesson we had a man come in from outisde school and he told us what he thought of our blogs and music video that we had already he would tell us what we could improve etc. I found this helpful as he mentioned quite a few things that our group should try and steer away from.
Lesson 19
In this lesson we did blog work individually, and also we had a meeting on what things we wanted to film with the GoPro because we were going to Riverside swimming pool to film our underwater shots. I also filled in a risk assesment on things that may go wrong at the pool and what dangers we may encounter etc.
Lesson 20
Beth and Emma: Were looking at the footage that we got from last night and are sorting it out into stuff that we can keep and things that we cant.
Joe: I am then going to get the images from the shoot and then say what went well and what we couldve done better.
Lesson 21
Joe: Is doing a new website design to see what it looks like and see if I can play around designs to suit our band the best.
Beth: Is editing our work that we have got filmed so we can have our video nearly finished
Drea and Emma: They are currently making a video production with lots of music videos all mixed into our song and it will explain all of the elements that we wanted in our actual production.
Lesson 22
Joe: In this lesson I wrote out the leter that we will send of to our artists Music Record Label.
Beth: Was doing more editing for our final piece.
Lesson 23
Beth: Is doing more editing of the final peice.
Emma: Is finishing with her synematic that she has made and the going to help beth with the editing.
Joe: I am starting my synematic today and will have another look at our website.
Lesson 24
In this lesson we did a lot of individual blog work, a few of our team members were not in so we weren't able to do many major group tasks.
Lesson 25
Once again we had people missing from the group.
Joe: I was getting on with creating an audience presentation on a website called powtoon.
Drea: Was doing work on the digi pack and creating the drawings for the draft of the piece.
Lesson 26
In this lesson we were all having a look at the editing and playing around with different filters which we can include into the actual final piece. We wanted to make the video look more interesting than just the normal shots that we had and we tried to keep a continuity between the shots from the swimming pool, in which we used a more grainy effect, and the Southend pictures we put more colourful effects on to make the scenery look more appealable because on the day that we went the weather was very dark and gloomy.
Lesson 27
In this lesson we had a team meeting and decided that due to the fact that not many people had been in recently we needed to regroup and think about what we were going to do to get ourselves back on track and completing tasks.
Lesson 28
Drea: In this lesson Drea was looking at magazine articles from NME in order for us to be able to create a template which we can use for our own one for our band. We wanted to have a look at bands who were similar in stature to ours, relatively new on the scene and see what was written about them.
Beth and Emma: They were both working on completing the video editing which is coming on really well now, we just need to film some more cutaway shots to fill in the extra gaps that we have.
Joe: I was doing some Digipack planning, just to get some group ideas together so that we have a number of different options that we could look through and explore.
Lesson 29
Drea: In this lesson Drea finished the digipack plan and included what would be shown on each part of it.
Emma: had been working on the teaser trailor for out latest song black beauty.
Beth: was completing work for our institution.
Joe: In this lesson I was having a look at our website and trying to add some bits too it in order to make it look more proffesional.
Lesson 30
Group: In this lesson we decided too have a photo shoot using the green screen in the classroom so we could use them for either ou digipack or for our group website.
Lesson 31
Joe: I have been doing the magazine article for our group after looking at the NME Radar articles.
Group: We then went off into the music block and went into one of the studios to film some cutaway shots that we can include into our video. We just had some simple silly shots of the group messing around and having a laugh.
Lessson 32
Group: In this lesson we filmed some more shots and we did it in the drama studio. We used some of the staging lights to make it look more of a performance based part to the video rather than all narative.
Lesson 33
Joe: In this I created a youtube account for our actual band Hybrid Beauty so that we can now uload it to our official youtube page rather than our own youtube accounts.
Emma: She was doing work on the editing.
Drea: Was doing work on looking at posters for our band and giving good analysis on why they are good and what they are showing.
Lesson 34
Joe: In this lesson I redone the shooting schedule as it was not accurate the one that we previously had on their so I had to change it.
Emma: Was on the wix website doing more for that to get it looking good and complete in time.
Beth: Created an Instagram account for the group where we will now be uploading pictures for our fans to see.
Lesson 35
Joe: I completed the shooting schedule for what we did at Southend Beach
Beth: Finished her digipack design which looks really good.
Drea: Was looking at audience feedback and was making a presentation on this
Emma: Was continuing on the editing of the piece
Lesson 36
Beth, Drea, Emma: they were all taking part in our group photo shoot because we needed images in order to put them on our group website etc.
Joe: In this lesson i was starting to make changes to the Radar article to make it fit more to the original design of the piece to make it look professional.
Lesson 37
Joe: I have started doing the shooting schedule for when we went to the riverside swimming pool
Beth: Was doing work on the final digipack design
Emma: Was continuing to do work on the editing which is nearly finished
Drea: Was doing poster inspiration analysis which looks really good
Lesson 38
Joe: I have been doing my own digipack in order to see if i could change it to fit what our feedback was. I then showed it to the rest of the group and we decided to take some parts from my digipack and put it onto the current one that we had.
Here is the what I did for my digipack thankyou page.
This was the previous design.
Lesson 14
In this lesson we were in a group and gave each other feedback on what we thought we could be improving on and what we are good at in the group. We had to fill out a sheet for each memeber in our group.
Lesson 15
Joe :In this lesson I have been updaing my blog and making sure that it is up to date.
Emma: Has been doing work for our group presentation that we have to perform on wedensday
Beth: Has been finishing the group website which takes a lot of time.
Lesson 16
Group: In this lesson we were all giving feedback to the other groups on how well there work was coming on and how they could improve it, this was a signal that we were at the halfway stage of the production. Our group showed our presentation and did a very good job in my opinion, we werent asked any questions so we must have included everything that people were expecting to see.
Lesson 17
Today we were split away from our group and were told to do are own things, doing our blogs and lap charts etc.
Lesson 18
This lesson we had a man come in from outisde school and he told us what he thought of our blogs and music video that we had already he would tell us what we could improve etc. I found this helpful as he mentioned quite a few things that our group should try and steer away from.
Lesson 19
In this lesson we did blog work individually, and also we had a meeting on what things we wanted to film with the GoPro because we were going to Riverside swimming pool to film our underwater shots. I also filled in a risk assesment on things that may go wrong at the pool and what dangers we may encounter etc.
Lesson 20
Beth and Emma: Were looking at the footage that we got from last night and are sorting it out into stuff that we can keep and things that we cant.
Joe: I am then going to get the images from the shoot and then say what went well and what we couldve done better.
Lesson 21
Joe: Is doing a new website design to see what it looks like and see if I can play around designs to suit our band the best.
Beth: Is editing our work that we have got filmed so we can have our video nearly finished
Drea and Emma: They are currently making a video production with lots of music videos all mixed into our song and it will explain all of the elements that we wanted in our actual production.
Lesson 22
Joe: In this lesson I wrote out the leter that we will send of to our artists Music Record Label.
Beth: Was doing more editing for our final piece.
Lesson 23
Beth: Is doing more editing of the final peice.
Emma: Is finishing with her synematic that she has made and the going to help beth with the editing.
Joe: I am starting my synematic today and will have another look at our website.
Lesson 24
In this lesson we did a lot of individual blog work, a few of our team members were not in so we weren't able to do many major group tasks.
Lesson 25
Once again we had people missing from the group.
Joe: I was getting on with creating an audience presentation on a website called powtoon.
Drea: Was doing work on the digi pack and creating the drawings for the draft of the piece.
Lesson 26
In this lesson we were all having a look at the editing and playing around with different filters which we can include into the actual final piece. We wanted to make the video look more interesting than just the normal shots that we had and we tried to keep a continuity between the shots from the swimming pool, in which we used a more grainy effect, and the Southend pictures we put more colourful effects on to make the scenery look more appealable because on the day that we went the weather was very dark and gloomy.
Lesson 27
In this lesson we had a team meeting and decided that due to the fact that not many people had been in recently we needed to regroup and think about what we were going to do to get ourselves back on track and completing tasks.
- Everyone have a go at editing (All of us)
- Digipak planning/name of album (Beth)
- Another photoshoot (monday) All wear black, in the recording studio with instruments. (All of us)
- Work on website/wix (Joe?)
- Article - Radar NME (Joe)
- Digipak planning/name of album (Beth)
- Another photoshoot (monday) All wear black, in the recording studio with instruments. (All of us)
- Work on website/wix (Joe?)
- Article - Radar NME (Joe)
Lesson 28
Drea: In this lesson Drea was looking at magazine articles from NME in order for us to be able to create a template which we can use for our own one for our band. We wanted to have a look at bands who were similar in stature to ours, relatively new on the scene and see what was written about them.
Beth and Emma: They were both working on completing the video editing which is coming on really well now, we just need to film some more cutaway shots to fill in the extra gaps that we have.
Joe: I was doing some Digipack planning, just to get some group ideas together so that we have a number of different options that we could look through and explore.
Lesson 29
Drea: In this lesson Drea finished the digipack plan and included what would be shown on each part of it.
Emma: had been working on the teaser trailor for out latest song black beauty.
Beth: was completing work for our institution.
Joe: In this lesson I was having a look at our website and trying to add some bits too it in order to make it look more proffesional.
Lesson 30
Group: In this lesson we decided too have a photo shoot using the green screen in the classroom so we could use them for either ou digipack or for our group website.
Lesson 31
Joe: I have been doing the magazine article for our group after looking at the NME Radar articles.
Group: We then went off into the music block and went into one of the studios to film some cutaway shots that we can include into our video. We just had some simple silly shots of the group messing around and having a laugh.
Lessson 32
Group: In this lesson we filmed some more shots and we did it in the drama studio. We used some of the staging lights to make it look more of a performance based part to the video rather than all narative.
Lesson 33
Joe: In this I created a youtube account for our actual band Hybrid Beauty so that we can now uload it to our official youtube page rather than our own youtube accounts.
Emma: She was doing work on the editing.
Drea: Was doing work on looking at posters for our band and giving good analysis on why they are good and what they are showing.
Lesson 34
Joe: In this lesson I redone the shooting schedule as it was not accurate the one that we previously had on their so I had to change it.
Emma: Was on the wix website doing more for that to get it looking good and complete in time.
Beth: Created an Instagram account for the group where we will now be uploading pictures for our fans to see.
Lesson 35
Joe: I completed the shooting schedule for what we did at Southend Beach
Beth: Finished her digipack design which looks really good.
Drea: Was looking at audience feedback and was making a presentation on this
Emma: Was continuing on the editing of the piece
Lesson 36
Beth, Drea, Emma: they were all taking part in our group photo shoot because we needed images in order to put them on our group website etc.
Joe: In this lesson i was starting to make changes to the Radar article to make it fit more to the original design of the piece to make it look professional.
Lesson 37
Joe: I have started doing the shooting schedule for when we went to the riverside swimming pool
Beth: Was doing work on the final digipack design
Emma: Was continuing to do work on the editing which is nearly finished
Drea: Was doing poster inspiration analysis which looks really good
Lesson 38
Joe: I have been doing my own digipack in order to see if i could change it to fit what our feedback was. I then showed it to the rest of the group and we decided to take some parts from my digipack and put it onto the current one that we had.
Here is the what I did for my digipack thankyou page.This was the previous design.
Drea: Has been looking at the website on a mobile site. This will allow people to view of website on the go.
Beth and Emma: They have been both working on finishing the final draft for our music video which is now almost complete apart from a few slight changes that may need to be made.
Lesson 39
Group: In this lesson we have all been doing our own bits to help improve our blogs.
Lesson 40:
Joe: I created a photo bucket account in which I added images from the group showing our social media bits and other construction bits.
Music song choice ( Tinie Tempah ft Ella Eyre Someday)
Tinie Tempah ft Ella Eyre
Someday opens Tinie's latest album demonstration, his words are that it opens the album beautifully. The chorus to the song was originally sung by Eric Turner but after some deciding Tinie decided that he wanted it to be sung by a female too add more emotion to the song, he wanted someone young, new and British and went with Ella Eyre. 
The song is about people who go about there day as normal get back to work and carry on with there regular job but they dream that happiness is not far away. They will keep reaching for their dream and they will be succesful in what they do. Its about having personal goals and having a dream to strive for. Reaching for the sun is Tinies metaphor for striving towards happiness.
Someday
It's a very upbeat song and this is why I thought that it would be a good song to do because it highlights emotion in it but in a positive way and this is different to most other songs that might be chosen. It also includes both a make and a female so it would allow more audiences to interact with it. It also includes rap and typical pop conventions so it would be interesting to do because it mixes with genres a bit.
The lyrics in the song show that the character has gone from a life with very little to a more succesful one that they have created for themselves with nothing but hardwork. The lyrics are very sting and powerful. "W**kers hating on me cos I did it single handed" this line shows us that people don't like the success that this person has made for themselves. "Victory is the greatest, defeat is real sour" it shows that they never give in and keep going until they our succesful.
My idea for the music video is a performance idea, I think that we should find a dark room and just keep it very simple and have the artists standing in front of the camera moving around looking at the sky etc.
The idea would be to use lots of clever special effects and play around with the editing of the piece a lot. I was going to try a concept video for this because the lyrics in this are powerful and I had some ideas but they were to hard to work on because they required a lot of settings and people which wouldn't be available so I had to change my idea.
4 song ideas
1* Bastille - Weight Of Living (Pt.II)
I have chosen a Bastille song to be one of the songs in contention for our group to do because it firstly has very powerful lyrics. It is always asking questions about you that make you think. This is quite a serious song which may allow more people to emotionally interact with the piece. The video could show a person who is under the stresses of life and how things have become to hard to cope with and show the change from what that person used to be like to what they are now. There wont need to be any special effects in this as the lyrics should be powerful enough with the performance to keep people interested in the video.
Ed Sheeran ft. Passenger No Diggity - Thrift Shop
This is the second song I have chosen this is slow like the first song also but it is bit more upbeat and fun as it is just done off the cuff by the two and it turned out to be a very popular song, it was not meant to be taken to seriously and this is why it does not have a video. But the song is so well known that it would be good to cover it.
Tinie Tempah ft. Ella Eyre - Someday
This song is my third choice and I have chosen this song because it involves both a male and a female artist unlike the other two so it will involve both genders. The lyrics in this are very powerful and it allows you to make a strong connection with the piece, giving us good scope to be able to make a story for the video that people will enjoy. Tinie typically likes to make his videos interesting and catchy to watch so we could use some special effects.
MY CHOICE! Chris Brown X
I just had to do a Chris Brown song and this is a new one from his upcoming album and it doesn't have a music video at the moment and it is so catchy and upbeat. This will just be really fun and exciting to cover. The video ideas im not really sure of right now but we can use lots of special effect in it because it is such a energetic lively song that it is needed.
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